Landing pages are one of the most important aspects of successful online marketing. Landing pages help generate leads and capture new customers by providing a space for your prospects to provide their contact information or make a purchase.
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What Is a Landing Page?
Landing page is a marketing vehicle designed specifically to convert visitors into sales by presenting an offer such as content upgrade opportunities, digital products, free trials etc., typically housed at the top or bottom of a web site.
The purpose of a landing page is to direct prospects or customers to convert through the site. It generally includes one form that captures email addresses and/or phone numbers, with an offer for content upgrade opportunities, digital products, free trials etc. Landing pages are often used in conjunction with paid search ads, pay-per click advertising campaigns and other marketing tools that help drive traffic to it.
Landing Pages are used to capture leads, generate new customers and increase conversions.
They can be created with any type of template that you want as long as it’s responsive design (so mobile users aren’t frustrated). There is no set size for a landing page so they come in all shapes and sizes! You can make them one column or two columns. With the right layout and copy writing, your prospects will feel like they’re on the inside track before even subscribing to your newsletter list!
Types of Landing Pages
There are 2 types of landing pages.
- The 1st type is called a “lead generating” or lead capture page, which will require an email address to enter as well as information on what they want the content for etc. For example you might offer something in exchange for their contact details such as giving away a free ebook with all the tips and tricks on how to grow your business online. This might be the case if you are selling Bespoke Tailoring services and want more leads to see how many clients visit your website first before deciding whether they would like to invest in tailored clothing from your company
- The 2nd type would be more of an advertisement style page where there’s no need for people to sign up so it can include graphics, video, text links etc. You could have snippets from blogs posts that you’ve written too which link out to the full article – this will help keep visitors engaged with your site longer if they’re interested in what you’re writing about.
Basic Tips to Design a Landing Page
Designing a landing page can be tricky. It needs to convey the idea of the product or service you’re trying to sell, while also providing enough information for your visitors to make a purchase decision. How do you design an effective and attractive landing page?
Here are some basics tips on how you can design your own successful landing page:
- Include a clear CTA
- Make sure the design is responsive and looks good on mobile devices
- Keep it simple – don’t over complicate things with unnecessary information or images
- Use high-quality, original photos to make your page look more professional
- Don’t use too many fonts or colors in one place – stick to two at most
- Be brief but informative about what you’re offering